Blogs in March 2013

Video as a key component of content marketing

Posted on March 25, 2013

  If you are under the impression that video does not need to be a key component of your marketing strategy, take a second to look at the statistics. According to YouTube, over 4 billion hours of video are watched each month, and 72 hours of video are uploaded each minute to the site. Forbes reports that most individuals researching a company prefer video to white papers, case studies and li ...Read More

Tying Offline with Online Marketing

Posted on March 17, 2013

Tying Offline with Online Marketing   Online and offline marketing may seem like two very distinct spaces, however today they could not be more fluid. Many businesses are taking advantage of the fact that their content, promotions and communications strategies can (with some work) seamlessly work together. Does yours? If not, take a look at our recommendations for how to best tie offline an ...Read More

Not As Easy As It Sounds: Language Versioning For Video

Posted on March 02, 2013

In order to get your video’s message across in an impactful manner, the audio must be clear, crisp and understandable. This is often achievable through the creation of a single version of your video. However, many companies choose to have their videos accessible to a broader audience across a variety of linguistic and cultural segments. This often necessitates a video technique known as lang ...Read More