Blogs in October 2013

No Story, No Brand

Posted on October 23, 2013

Storytelling has always captured our imagination. Whether it was our parents reading stories to us when we were younger, sitting around a campfire with friends, or watching a documentary, stories have always helped us shape opinions, engage with others, and learn more. Therefore, it is important for marketers to use storytelling as the driving force of their videos, if they want their viewers to e ...Read More

Kickstarter and Brand Transparency

Posted on October 01, 2013

This September, Kickstarter came to Canada. Artists, entrepreneurs, and backers are all invited to join the newest chapter of this very successful website that advertises itself as a “new way to fund creative projects… through direct support from people like you”.   Kickstarter and other crowdsourcing websites have allowed a multitude of projects to be funded by people ac ...Read More