Blogs in February 2014

Objectives, Strategies and Tactics - What's The Difference?

Posted on February 26, 2014

Setting goals and working towards accomplishing them is integral to any marketing strategy. For some, this may seem like an easy task. However, there are specific elements that must be incorporated to help keep you on track. These are objectives, strategies and tactics. They sound kind of similar don’t they? They aren’t. Read on to see the differences between them and how to work towar ...Read More

Non-Profit Marketing

Posted on February 17, 2014

Non-profit marketing is very valuable, but sometimes difficult to do well. Many non-profits face issues acquiring the necessary resources, which ultimately may lead to difficulties in communicating and disseminating their messages. However, it is possible to create a real impact using social media and related messaging tools.   Let’s look at two non-profits that successfully used avai ...Read More

The Value of Real Time Marketing

Posted on February 04, 2014

                Image Credit: AskDaveTaylor via Flickr     This year, it wasn't just be television advertisements that consumers were on the lookout for. Branded social media content took centre stage after a very unlikely brand sent a tweet that went viral.   Last year, cookie brand Oreo had a content touchdown when the ...Read More