Blogs in April 2015

Creating a video for the right reasons

Posted on April 30, 2015

Let’s talk politics. Video politics. Your boss may approach you, or a stakeholder who has lots of ideas about a video that they think will be effective. However the video idea they’re describing doesn’t sound like it communicates the benefits of a product of service. What it sounds like is a long video packed full of interviews with people who your boss or stakeholder wants to ma ...Read More

Purposeful Placement

Posted on April 17, 2015

So, you’ve made your video. Now it’s time to think about where it’s going to be posted, right? Not so fast.   When creating a video, it’s vital to plan the purpose in advance of production, in order to create the best content possible and receive the proper return on investment. Is the video going to be on your website? Distributed in an email? Used in a PowerPoint p ...Read More