Holiday Shopping, Consumers and Video

Posted on: December 15, 2015 by Nettel Media

Category: General

Holiday Shopping, Consumers and Video

The end of the year is very important to brands of all sizes and in virtually all industries. Since many people today are conducting online research before making a purchase decision, brands need to be more engaged and understand where and when their customers are online and consistently push out information throughout the year in order for their customers to consider them during the holidays. Here are some important statistics regarding consumers holiday spending patterns.

 

PwC’s 2015 Holiday Outlook surveyed over 2,000 customers and 230 retailers to get a look into ”shoppers’ purchasing decisions, the factors driving those decisions and current shopping channel trends”. Of their top ten findings, the following two stand out to us - Millennials matter, and digital growth is continuing “its upward trajectory”. It’s extremely important for brands to capitalize on these two findings this holiday season.

 

With 61% of shoppers beginning holiday shopping before Thanksgiving, brands should be thinking about their message positioning and imagery. In fact, video content is poised to overtake written content engagement in 2016. Therefore, it’s important to keep up with this trend. If you’re posting videos on YouTube, you’re in the right space - 64% of consumers are using this site to review electronics before buying them.

 

One of the key takeaways here is to ensure your content provides something new, shares information or helps solve a problem. If you plan on using videos to reach your audience, make sure they are easy to view and they are connected to a business objective.

 

For more insights about holiday spending this year, take a look at PwC’s 2015 Holiday Outlook, Epsilon’s infographic and Think With Google’s Holiday Trends Infographic.

 

Let us know how you’re preparing for the holidays on Facebook and Twitter

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