Your video is online! Now what?

Posted on: June 17, 2015 by Nettel Media

Category: General

Your video is online! Now what?

So you have created a video, decided where you are going to host it and it’s now live. Time to sit back and watch the views come in, right? Not quite.

 

Once your video is live online you need to ensure it is being seen and is driving the right traffic to your website and business as a whole.

 

Your video must include a strong call to action and be accessible to your target audience. Once it is created, you must consider if you will be posting it on your website, setting it up as an ad on other websites, or promoting it on social media.

 

It’s important to do your research and find out where your target audience spends their time online and thus which would be the best channels to capture their attention. Once you have your audience’s attention, it’s even more important that you’re connecting with them in a tangible manner. Here are a few different ways you can do that.

 

Comments

Comment sections below your video allow those who are watching your video to share their thoughts about the video and the brand as a whole. Take the comments as an opportunity to get to know your audience - what they like, dislike, the types of videos they are watching and how they feel about your product or service. You can also respond back to them and begin to create a community - thanking them for commenting, asking or answering questions and addressing constructive feedback.

 

Social media

If you have a social media presence, you should also consider sharing your video with those communities.

 

You can also connect with these users if they engage with you - by liking your page, retweeting your video or submitting you a comment or message. Social media provides a great platform to get your audience engaged. Just ensure you’re keeping them engaged too.

 

Blog

Sharing the video on your blog provides another way to reach your audience that may not be possible on your website, video hosting or social media channels. Sharing it via a blog post can also provide a way to explain the purpose of the video and give come context to the story that will be told.

 

If you are looking to incorporate video into your marketing strategy and want to learn more, contact us.

 

(photo via Lea Latumahina Creative Commons on Flickr)

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